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In the face of spiralling social tensions and ecosystem tipping points, business understands that it needs to look beyond the status quo. It’s time to unlock the potential of living systems – social and ecological – that business depends on. We urgently need to put more back than we take out, repairing the harm that has already been done and restoring critical environmental and social systems that are in decline. To lay the foundations for a truly prosperous world for people and planet by 2050, we need to stretch our ambitions and mindset towards creating a positive, self-perpetuating wave of regeneration that builds the capacity for all life to grow, evolve and thrive.

WHAT DOES REGENERATIVE THINKING LOOK
LIKE IN A BUSINESS CONTEXT?

01
EMBRACING SPECIFITY: A regenerative approach is context specific. It involves recognizing that every place in which a business operates and each of the communities that it is a part of and sells to is unique, and is accompanied by its own set of opportunities and challenges.
02
SUPPORTING THE CAPACITY TO GROW, DEVELOP AND EVOLVE: Business can enable the communities and ecosystems that it is a part of to evolve and grow in their unique circumstances. A regenerative mindset is not about trying to restore ‘back’ to a point in history – a self-sustaining system that builds its own abundance will not necessarily look like anything that has gone before.
03
THINKING SYSTEMICALLY: A business cannot be regenerative without understanding the complex web of interconnections that make up the system that it is a part of. The health of every business is intrinsically linked to the health of the system as a whole, and every action has ripple effects that can be felt across each system.

OTHER MINDSET SHIFTS

RELEVANT DOWNLOADS

To explore this mindset shift in more detail, download
our Vision 2050 issue brief, or explore the key sections of
our Vision 2050 report.

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